Invity
All-in-one Bitcoin app: From smart investment strategies to business accounts.
iOS/Android app
Jun 14, 2025
2-Year Impact Overview
+1000% MAU Growth
+420% Install-to-Transaction
+85% KYC-to-First-Trade
+60% The share of Recurring transactions
4.8 stars - App Store
The Context & Goal
I joined Invity during its early growth phase. The product was an MVP with critical feature gaps compared to market leaders.
The Goal: Aggressively close the feature gap while simultaneously redesigning the core UX to make the product scalable for future growth.
My Role
End-to-End Ownership: From user research and prototyping to final UI and design QA.
Design System: Established and maintained a scalable system to ensure consistency across the app.
High-Velocity Delivery: Balanced rapid feature shipping with long-term strategic UX improvements.
Driving Retention or +60% Recurring
The Challenge: Manual purchase setup caused decision fatigue and drop-offs.
The Solution: We streamlined the flow to 2 screens and implemented Smart Defaults (pre-selected recurring freqency, amount and payment method).
Increasing MAU +1000%
The Challenge: The app lacked a unique hook to attract a mass audience.
The Solution: Partnered with the team to launch exclusive strategies. I translated complex algorithms and technical jargon (LTV, Liquidation, WMA) into an accessible, consumer-friendly interface.
Scaling the Ecosystem (Referral & B2B)
The Challenge: To sustain hyper-growth, we needed to diversify revenue streams beyond simple retail trading.
The Solution: I designed an end-to-end ecosystem, adding Business Accounts for pros and a Referral Program for mass users
